Artificial Intelligence

Typography in Design

By :
Juan
April 21, 2025

The Role of Typography

Typography is a critical element of design that involves the arrangement of text. It affects readability, legibility, and the overall aesthetic of a design. This article will discuss the importance of typography and how to choose the right typefaces.

Choosing Typefaces

When selecting typefaces, consider the tone and message of your design. Serif fonts are often seen as traditional, while sans-serif fonts are viewed as modern.

Hierarchy

Establishing a hierarchy in typography helps guide the reader's eye. Use different font sizes, weights, and styles to create a clear visual path.

Conclusion

Effective typography enhances the overall design and ensures that the message is communicated clearly.

Article by

Juan

Content marketer @ Ahrefs. I've been in digital marketing for the past 6 years and have spoken some of the industry’s largest conferences in Asia (TIECon and Digital Marketing Skill Share.) I also write about my curiosities on my
Juan
Content marketer @ Ahrefs. I've been in digital marketing for the past 6 years and have spoken some of the industry’s largest conferences in Asia (TIECon and Digital Marketing Skill Share.) I also write about my curiosities on my