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Color Theory Explained

By :
Juan
April 21, 2025

The Importance of Color in Design

Color plays a crucial role in design, influencing emotions and perceptions. Understanding color theory is essential for creating effective designs. This article will cover the color wheel, color harmony, and the psychological effects of colors.

The Color Wheel

The color wheel is a visual representation of colors arranged according to their chromatic relationship. It helps designers understand how colors interact with each other.

Color Harmony

Color harmony refers to the aesthetically pleasing arrangement of colors. There are several color schemes, including complementary, analogous, and triadic.

Psychological Effects

Colors evoke emotions and can influence behavior. For example, blue is often associated with calmness, while red can evoke excitement.

Conclusion

By mastering color theory, designers can create more impactful and meaningful designs.

Article by

Juan

Content marketer @ Ahrefs. I've been in digital marketing for the past 6 years and have spoken some of the industry’s largest conferences in Asia (TIECon and Digital Marketing Skill Share.) I also write about my curiosities on my
Juan
Content marketer @ Ahrefs. I've been in digital marketing for the past 6 years and have spoken some of the industry’s largest conferences in Asia (TIECon and Digital Marketing Skill Share.) I also write about my curiosities on my

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